So many companies dream of going public to raise massive amounts of capital, as set up for an exit strategy, to make acquisitions with stock and for many other reasons. While your intentions may be pure and with genuine motives, you’re entering shark infested waters of boiler rooms, crooked attorneys and underbelly consultants who have made careers off of taking well intentioned executives just like you for a 24 month rollercoaster ride while they take every penny you have as your company shrivels up like week old road kill.

Just and honest consultants in the ‘public offering’ industry are as rare as the illusive white elephant. This industry exists in a cesspool surrounded by rose gardens; from afar it looks amazing and an image of a dreamland but get up and close and the sludge and odor are enough to make you run and hide. So what do you look for in a consultant? The best consulting firms are the ’boutique firms’ with minimal overhead that keep a low profile and are made up of 3 or 4 ‘partner’ consultants.

These firms typically have the experience of working with the large consulting groups but for one reason or another have decided to leave and go out on their own. The great thing is, these small groups typically have massive contacts and process your entire public offering in-house. Offering a complete turn-key solution that is managed in-house offers a huge advantage because there is accountability and you can actually build a relationship with the people that are making your dream of a public offering come true.

These ’boutique’ consultants will usually stay onboard as growth consultants for the life of the company in exchange for modest fees and a pre-IPO or pre-OTCBB equity position. The large firms will hack you out at the knees and gouge you with fees while they take massive amounts of equity in your company which takes away your bartering chip when you need to offer more stock to the public to raise capital.

The small firms will also work one on one with you to show you how to use your stock to grow through acquisition and other nifty ways to use stock to grow. Seek out the boutique consulting firm and save the attorney for spot audits. Hold on to your cash. Why pay outrageous fees to lawyers when you can pay 60% less with a small consulting firm that will add all the bells and whistles for free and actually get your stock trading, usually in half the time?

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One of the hottest topics at the moment regards our impact on the environment. As such, we are all looking at ways to cut back on the amount of energy we use. As with many things, this energy conservation begins at home. Here is a selection of top tips to help you cut down accordingly.

Two of the biggest wastes of energy in the home are inefficient use of heating and cooling systems so, as a first step, ensure these are well maintained. Secondly, try notching your thermostats down a degree or two; you shouldn’t feel the impact too much physically but you sure will financially. Also ensure your air conditioning unit has good airflow, and any obstructions are removed.

Household appliances are also big users of energy, notably washers and dryers. Ideally, washing should be line dried in the fresh air. This obviously is a big saver, but also adds certain freshness. If the dryer does have to be used however, try and do loads so that one load goes in as soon as another finishes. This helps to retain heat in the dryer and saves energy.

Another appliance that eats up energy is the refrigerator. There are not too many people that clean the rear of their refrigerators all too often but, if this is done weekly or at least monthly, dust will be kept to a minimum and the refrigerator will operate much more efficiently. Also, the seal around the doors should be checked often to ensure there are no leaks wasting energy.

Ovens and stoves should also be well maintained; dust, grease and grime reduce efficiency and vary the cooking temperatures produced dramatically. It is also worth having a thermometer to use in an oven to get the exact temperature, as LED displays are not always accurate. A side benefit of the thermometer is that you will likely find that your food cooks better.

These are only a few basic steps to help get you started with home energy conservation. Once started, you are sure to find many other areas you can cut back on or make more efficient. Not only are you helping to do your small bit for society, but your bank balance will look a whole lot better too.

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Listen carefully because this is the truth that no one wants you to know. Whether you’re a public or private company, expansion should always be at the forefront of your mind. The key to domestic and international expansion is strategic partnerships and publicity. The element of each of these mandatory prerequisites is the almighty contact, nothing happens without them. There is nothing like making a call, giving a quick pitch to a friend and helping them see the light and discovering miraculously that your company is the answer to their market demand, there you go, that’s your first strategic alliance, the first of many.

Facilitating the most effective expansion strategies will typically find success with the consultant with the most contacts. Don’t try to do this yourself; if you had the contacts needed for this process you’d have used them by now, no offense.

Bring in someone fresh. Bring in a strategies consultant that deals globally on a daily basis with industries in all spheres including public, private and governmental, east and west.
The economic power a company can achieve with just a month or two of services from a true strategies consultant can completely transform your existing and future entity’s existence.

Imagine the power in massive globalization and introductions to powerful CEOs, COOs and CFOs and shareholders and other decision makers in industries that are inter-reliant and just click.

A strategies consultant or consulting firm can give you in a month what your sales force couldn’t give you in a year, expedient and grand expansion in all geographic localities at a fraction of the cost.

Think about it! The same way special interest groups use lobbyists, you can use a strategies firm. Its how all the big guys are doing it. Sometimes the smallest moves make all the difference.

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If you are trying to raise capital with a PPM or public entity like OTCBB you need to understand the mind of the investor. After the business plan sells the investor on the business concept you need to sell them on you and your executive staff. You need to stack your executive positions with professionals with a proven track record of success and possess a solid reputation in the industry. You must paint the picture for investors that your business is run by the who’s who in your industry and this pedigree is demonstrated by your education, degree, grades in college, professional organizations of which you have been and are currently a member, advisory board positions with other corporate organizations, a track record of setting up and maintaining strategic alliances, networking contacts and more.

When an investor looks at your human resource list on your PPM, business plan or public offering docs it needs to scream power, authority and confidence. Each individual that you place on your advisory board must have a massive contribution other than ‘advice’. Advisors should be able to prove their ability to assist in crucial decisions, connect your company with strategic partners and help you get to the next level.

Your legal counsel and CPA should be well known organizations with a long list of successful, well known organizations on their client roster and they should have a lot more to offer your company than just their fee based services. Again, these organizations should be able to set you up with partnerships that will help grow your business. As far as corporate awareness you must include a publicist. The publicist that you choose must be well versed in their comprehension of your industry genre.

They must be able to take your company and get you in front of the proper audience that is conducive to enhancing your growth potential. They must be able to demonstrate their knowledge of viral online marketing as well as traditional means of radio, TV and article promotion. They should be able to reach into their contact list and set you up with one interview after another targeting your specific audience.

These are just a few things to take into consideration when you jump on the fund raising trail. Every individual you have listed on your docs must be able to pass due diligence and have the appeal that reaches into the ‘comfort’ zone portion of the investor’s mind.

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Are you taking your company public? Here is what you need to know. Disclosure Obligations: “If my company becomes “public,” what are its disclosure obligations?”

The Securities Exchange Act of 1934 requires a company to file certain periodic reports once its registration statement has been declared effective. This obligation continues indefinitely unless:

At the beginning of any subsequent fiscal year, the class of securities offered is held of record by less than 300 persons; or

At the beginning of any subsequent fiscal year (except the two fiscal years immediately succeeding the year the registration statement became effective), all securities offered are held of record by less than 500 persons and the issuer has had less than $5 million in total assets for each of its last three fiscal years.

In these cases, the reporting obligation may be suspended. Otherwise, a company must continuously disclose certain information about:

Its operations; Its officers, directors, and certain shareholders (including salary, various fringe benefits, and inside transactions between the company and management); The financial condition of the business (including audited financial statements by an independent certified public accountant); The Public Company Accounting Oversight Board (or PCAOB) (sometimes called “Peekaboo”) is a private-sector, non-profit corporation created by the Sarbanes-Oxley Act, a 2002 United States federal law, to oversee the auditors of public companies. Its competitive position, material terms of certain contracts or lease agreements; acquisitions and mergers, creation of certain financial obligations, and material impairment of assets; unregistered sales of equity securities; changes in its accountant; and changes in its board of directors and management;

In addition, a company must promptly disclose to the public any information that would be considered important to its present or prospective stockholders.

All companies with total assets exceeding $5 million and a class of equity securities held by 500 or more persons are required by the Securities Exchange Act of 1934 to file the same supplementary, periodic, and current reports as noted above. Companies with these characteristics must also comply with the Commission’s proxy rules if proxies are solicited from holders of its securities. In such a case, the company must furnish all shareholders proxy statements disclosing all material facts concerning matters on which they are being asked to vote. If the proxy solicitation by management relates to an annual meeting at which directors are to be elected, the Commission’s proxy rules also require the company to furnish each shareholder an annual report disclosing certain information about the company, including audited financial statements for its latest fiscal year.

Exemptions

The Securities Act of 1933 provides several exemptions from the registration requirements; the most common are discussed below. Nonetheless, purchases or sales of securities (even in exempt transactions) are subject to the antifraud provisions of the federal securities laws. This means that issuers are responsible for false or misleading statements (whether oral or written) which may be redressed through private or government legal action, including criminal sanctions. Also, if all conditions of the exemptions discussed below are not met, purchasers may seek to have their purchase price refunded. In addition, the fact that an offending may be exempt from certain provisions of the federal securities laws does not necessarily mean that it is exempt from the notice and filing obligations of various state laws.

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ntellectual midgets and Pee Wee Herman The Congressman; Hell will freeze over before politicians can fix this economy.

The economy is in shambles. Unemployment is at an all-time high. Foreclosure has become an epidemic and we are looking to the same screw-up’s who put us in this mess to get us out.

Seriously, and I say this with all due respect the handicapped and economically disadvantaged, we would have a better chance of grabbing a random homeless, blind, deaf, mute, quadriplegic out of a refrigerator box shanty in a west Philly alleyway and betting one million dollars that we could train him to win the Ironman in a week, than we ever will depending on succubus congressmen and senators to get us out of this mess of which they are responsible.

Congress will blame this meltdown on aliens and the chupacabra before they admit any wrong doing.

Turn on the news and you’ll see an orgy of sweaty brow, finger-wagging and jaw-flapping politicians blaming a straw man CEO of an investment banking firm for ten years of his firm’s economic gluttony and purging (though he’s only been in this executive position for 90 days). It’s a set up. Wake up. It’s all just a distraction.

Bring in a clean cut yet power hungry executive, put him through rapid promotion from VP to CEO, tell him he’s going to a press conference then blindfold him, lead him to a 3×3 ft closet, toss in a dozen stink bombs, 10 day old soiled adult diapers, bottle rockets and fire crackers, turn out the lights, take off the blindfold, throw in a rabid squirrel, slam the door shut and 5 days later let him out to and ask him to run the Boston Marathon wearing an eye patch, Speedo and flip-flops while waving pompoms. Let’s get real. We need solutions, not a congressional Kid n’ Play dance competition. It’s a joke and we are the ones being laughed at; you, me and our children.

I have an idea! For the next presidential election we can have Pee Wee Herman run under the democratic ticket, the hunchback of notre dame can run under the republican ticket and we can have Chubaka run the CNN televised debate and we can have the post debate commentaries by Lady Gaga and the Teletubbies and why not? Americans would complain for 2 days and then buy the latest Asterix Comic for voting advice on the next election.

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There are many different types of renewable energy that can be used in place of energy created by burning fossil fuels. Renewable energy is generated from geothermal heat, sunlight, tides, rain and wind. All of which will naturally replenish. Currently only about 20% of the worlds energy consumption uses natural energy sources.

One of the cleanest and most efficient types of renewable energy is wind power which is slowly gaining in popularity and usage. Wind power is seen more in Europe though many countries are building off shore wind farms. Only a light breeze is needed to generate power and the energy conversion is one of the most efficient of all renewable sources.

Renewable energy is not only being used in large scale production but many can be scaled down to use for small grid or even residential use. The best example of this would be solar power. Solar power takes the suns light and converts it to electricity using solar cells. Solar can easily supplement current electricity usage and some business and people are finding that they no longer pay an electricity bill after conversion to solar power.

Hydropower has been used for years via construction and operation of dams. Most people are familiar with Hoover Dam which is the largest hydropower station in the world. As water flows from a high spot to a low spot it gives off energy which can be transformed into different types of power such as electrical. You also can use hydropower without dams in rivers and oceans as long as there is a current or tide.

Biofuels are mainly based on bioalcohol or bioethanol. This fuel is produced from fermenting soy or sugar that comes from plants. This pure form can then be used instead of gasoline. Biodiesel is an oil made from animal fat, vegetable oils and recycled grease. Although these fuels when burned produce emissions, they are much cleaner than the traditional petrol.

So now that you know, consider how you can make changes and choices to take advantage of these alternatives.

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Many times companies stand at the threshold of massive stardom but carry the burden of dead weight management that simply take up space and increase salary costs. The company needs to eliminated them and recruit qualified management but there is often an emotional element at play here which makes it difficult to take the garbage out to the curb on trash collection day.

There are many corporate cautionary tales here. Companies that could have been but never were are a dime a dozen because they lacked the motivation to get past that emotional ingredient that paralyzes them, not allowing them to fire someone who has become a buddy. Your mind will play all kinds of tricks on you by telling you that: this guy has a family, you and he have a history, you can’t just fire someone who helped build this company and so on. What you are forgetting here is that the presence of this individual is jeopardizing the careers and livelihood of everyone else involved so this action of elimination is serving the greatest good.

Make things easy on yourself. Hire a management or expansion consultant. These people are use to being labeled as the bad guy and have thick skin allowing them to cut through the emotional BS and capture the reality of what will help your company get to the next level. They will make their decision on professional pedigree, executive contact portfolio, who can handle themselves best in a public or panel discussion setting, who has the most desirable track record for attracting the best executive candidates and so on.

Often times companies that find themselves at this crossroad are in the process of going public which is even more of a reason to hire an expansion consultant as they will apply your business to a proven template that will yield success, if your buddy needs to be eliminated and replaced they will be able to demonstrate the reasons why with empirical data and they will give you the profile of a candidate that is ideal for his replacement.

To attract the proper replacement for a ‘C’, ‘VP’ or executive level professional you should bate them with stock and if possible pre IPO stock. Corporate shares and a solid compensation price will often get the right people through the door for an interview.

The stock should be a combination of restricted and non restricted and their acceptance of the non restricted demonstrates their intent on longevity with your company and non restricted shares demonstrate trust by you, stating that you’re willing to put a little more skin in the game in order to bring on the right talent.

A management recruiter is not typically what is needed for the above situation. A management consultant or an international expansion consulting firm can typically offer a turn-key solution to your corporate recruiting efforts as well as your expansion and IPO aspirations.

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IPOs and Taking Your Company Public: Why Do Public Companies Fail? There are a few things that one needs to consider when strategizing to take a business public on a major exchange: corporate structure, the speed and efficiency at which the IPO is facilitated, the market creation post public with corporate publicity strategies and investor relations, relationships to secure ongoing financing and finally strategic growth through acquisition.

The corporate structure is the foundation to the company which includes a strong ‘C’ level leadership boasting a pedigree of steeped experience and professional track record.

The board of directors must be seasoned and solid composed of industry specialists in the finance, advisory, legal and distribution sectors of the industry and finally the corporations strategic alliances must be in place and strong to pad the business model and help the company grow.

The speed at which the company achieves a trading symbol is important not only to the company but the seed capital investors who want a rapid turnaround on their investment. The audit, SEC filing, 15c11 and FINRA approval need to be orchestrated by experts to complete this task in a timely manner or this process can crush your company as opposed to enhancing it.

Now that you have your trading symbol you need to create the market. Don’t count on your market maker or broker dealer to do this as they are simply a vessel to complete trades and vouch for your company on the securities level. You need powerful investor relations (IR) and corporate publicity. You should also consider publicity strategies for your ‘C’ level executives to brand them as industry experts to add legitimacy and strength to your presence and market position.

Don’t forget PIPES and other post public securities monetization solutions. These companies can offer a lifeline if you’re company is seeking expansion or acquisition capital. Make sure you get references! The last thing you want is a PIPE firm that gives you a 60% LTV (or less) against your stock and then crucifies your company by dumping the stock, ouch!

If your company is in the correct phase of evolution, growing and ready for that next level, think: OTCBB. It’s fast and relatively affordable and if you’re corporate strategies are in place you could rake in some serious capital fast for your corporate expansion.

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I was recently on a conference call with a new client and their accountant who insisted on meeting with me because he wanted to pre qualify me. After a few questions when I was setting up the call I could tell right away that this accountant was a pure amateur and was trying to look like the ‘big dog’ to his clients, being one who invites and enjoys confrontation I took on the meeting. I love negotiating and debating on topics in which I’m well versed so I knew this would be fun.

The call started with the accountant jumping in to take control of the conversation and asked me if I wouldn’t mind explaining what I am planning to do for this client. From beginning to end, this individual was completely out of his element as he’s never had direct contact with an IPO or Global strategies facilitator or someone with international legislative contacts to put to work on behalf of the client to expedite growth and revenues.

After my brief 30 second presentation there was silence on the other end of the line which typically means the opposing party cant intellectually formulate a response due to the sheer lack of experience in this field. So then I continued but instead of a presentation, I became concerned that I was getting involved in a project that had flees and I may need to step away if too many unqualified people were involved.

I proceeded to ask him the following questions that any consultant should ask of a person who claims to be an insider with your client. “How big is your accounting practice”…2000+ clients he boasts. My next question was “Wow! Great then please give me the breakdown of the inter-client base strategic partnerships you have created on behalf of this client to speed up their growth and increase their revenues?” He couldn’t respond because he didn’t know what strategic alliances were. I continued, being that this company has been trying to raise capital for over a year, with 2,000 clients obviously you have access to accredited investors, how much money have you raised and what SEC approved vehicle did you use to distribute shares for equity?” again, there was silence on the other end of the line. This was the way the entire call went which demonstrated to my client that they will obviously have to break out of that relationship for and experienced accounting firm who understands how to work with clients in expansion mode.

When you hire an accountant to do the books for your company, of course you want to make sure that they can perform the general tasks of numbers but you also need to evaluate their current client base and their track record for setting up partnerships between their clients? An accountant who doesn’t network his client base isn’t worth the fee. In this economic environment you need to choose your accounting professionals based off of strict criteria.

You don’t need a number cruncher. You need a number crunching networking executive with a strong and influential contact base to set up round table meetings, make introductions and help grow your company. Anyone with a general comprehension of tax law, book keeping and QuickBooks can be an accountant but few are able to facilitate all the additional services needed for an expanding corporation. You should pick an accounting firm based off of 10% expertise, 30% fees and 60% contacts and track record for helping expanding companies. Don’t settle for anything less.

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